Question Why can't the ram fully go in?

[Willysilly]

I bought a new ram stick with the exact same specs as the other one that is already installed but I'm having trouble fully inserting the ram in its slot please help

Ram: G.SKILL F4-3000C16S-8GISB
Motherboard: Prime A320M-K

 

[rgd1101]

line up the notch?

 

[Willysilly]

line up the notch?

The notch is aligned and the latch is open the ram card slides in but not fully for some reason I tried pressing on it but it won't budge