Today we consider 1920x1080 1080p, and 1280x720 is considered 720p so they are both labelled by their width but with 4k 3840x2160 is only 2x more than 1080p so it is really 2k. but why do brands call it 4k and make tvs and projectors and cameras so overpriced almost 10x more expensive than a 1080p when they are only doubling the pixels?