Question Why is NVidia allowed to get away with flatly lying about gen-on-gen performance uplifts?

[YouFilthyHippo]

This is quite a rant. If this is against forum rules, I apologize, go ahead and delete. When the RTX 4090 came out, NVidia claimed it was 2-4x better performance than the 3090. This is a lie. When you compare them side by side, on two exact identical machines and run an equal objective neutral benchmark, both with DLSS disabled, the 4090 is about 70% better performance. In NVidia's extremely biased and cherry-picked tests, the 4090 is getting help from DLSS 3.0, and I'm betting the 3090 has DLSS disabled. HOLY CRAP!!!! 4x UPLIFT!!!!.

It's not even exaggerating or stretching the truth. It is full-on straight up lying. They did this exact same thing with the 3090. They said it was 2x faster than the 2080Ti. In a side-by-side, same machine, level playing field, objective, neutral test, both with DLSS disabled, the 3090 has about 50% better performance.

Why is NVidia allowed to get away with flatly lying like this? How is their no class action lawsuit for false advertising?

 

[Kona45primo]

Marketing department is literally just focused on marketing. How long do you think you'd be employed if you downplayed everything?

AMD is really in the same boat. Based off of projections they assumed one thing, leaked those assumptions and the marketing dept went wild. But when the software couldn't solve the issues we were left underwhelmed with something underperforming and over consuming power due to their inability to properly use the silicon.

They still have an ad going regarding the 7900XT being "better" than the 4080....

Swing & a miss from AMD this time around in terms of truth in marketing.... but when your competitors do it so blatantly you might as well jump on board.

They are all guilty. Intel was supposed to be competing with capable enthusiast graphics cards in 2021, Nvidia had their "4080" 12GB & teh 4090 being 2-4x better performance than the 3090

They all cherry pick & and make projections. It is what it is.

 

[RodroX]

Because is what some people buy. You need all excuses you can get to justify the price uplift for the 4080 and 4070ti, for those who eat those excuses of course.
I have read many people in this forum and others places, saying out loud they will buy the new RTX 4xxx cards because DLSS 3 allows them to get more FPS.
They don't care about anything else, input lag, visual quality, etc. Only thing important is more FPS.

 

[YouFilthyHippo]

Except there were hardware improves to Ada from Ampere. What makes DLSS3 an Ada only thing is the inclusion of an Optical Flow Accelerator, and this is needed to help the frame generation more accurate to what would actually happen. Also as far as I can tell, DLSS3's only feature was frame generation.

If you still want to say "no, they can't do that", then we should null and void all RT tests because technically the GeForce 10 series can run DXR RT, and it's not fair because it has to do it in pure software while the others get to do it with a hardware accelerator.

The difference is: the GeForce 10 series is physically missing the components required for RT. So no, that doesn't void the test. Remember, physical component compared to physical component, on the exact same machine. There's a difference between one missing a PHYSICAL component vs one getting assistance from software and an unfair advantage. In the case of a GTX vs RTX, its still an apples to apples comparison because its hardware vs hardware on the exact same machine. In the case of the 4090 vs 3090. Its not an apples to apples comparison. Its Hardware + Software assistance vs. hardware

Then this null and voids any comparison between AMD and NVIDIA cards because... guess what? They're using different software: the drivers. Also some games may have performance optimizations for specific GPU architectures, which doesn't make that exactly a fair test either.

Having different drivers is different than giving assistance to one through software and not the other. In the case of the 4090 vs 3090, Again, its hardware + software assistance vs hardware. In the case of AMD vs. NVidia, its AMD drivers + AMD GPU vs NVidia Drivers + NVidia GPU. That's an apples to apples comparison. No one is being given an unfair advantage in the AMD/NVidia fight

 

[YouFilthyHippo]

Because they aren't lying. It's right there on NVidia's website. The 4X faster claim is specifically for "CyberPunk 2077, with new RT Overdrive. They then state specifically how that was measured:

"3840x2160 Resolution, Highest Game Settings, DLSS Super Resolution Performance Mode, DLSS Frame Generation on RTX 40 Series, i9-12900K, 32GB RAM, Win 11 x64. All DLSS Frame Generation data and Cyberpunk 2077 with new Ray Tracing: Overdrive Mode based on pre-release builds."

Find a new tree. You're barking up the wrong one here.

Willfully exposing the lie on your own website doesn't make it any less of a lie

 

[USAFRet]

I think this has gone far enough.

Opinions have been presented on both sides, no minds have been changed.

Time to close this.