You'll also notice that on low end PSUs, the rated wattage is the sum of the wattage carried on each of the voltages which on higher end PSUs the wattage is only the 12V rail. For example, a 30A @ 3.3V, 40A @ 5V, 30A @ 12V unit would be labeled as 30*3.3 + 40*5 + 30*12 = 650W PSU while a high end 650W PSU is going to have 54A @ 12V (where 54A = 650W/12V) and then some other ratings for 3.3V and 5V. In this example, the low end 650W PSU is really a 360W PSU (30A * 12V), by high end PSU metrics -- or the high end PSU is probably closer to an 850W PSU according to low end metrics.
As for the rails, this is rather simple. If you have 30A to deliver then you must use wiring that can sustain that. If instead you split it across two rails...