First, don't ever low level format any modern drive without the right utility. Formatting at that level isn't really necessary anyways. Quick formatting just wipes the data that tells the OS has files and where they are located. A normal high-level format does the same thing combined with a disk check. Either one is safe.
The Windows installer will allow you to reformat the drive without any risk... It's usually hidden unless you take a more active role in the install (custom install) and when it gets to the screen where it shows you disk partitions and asks you which one to use, you'll need to click on "advanced" to expose the option.