Try local stores instead of places like amazon and newegg. I found even local stores were susceptible to this price increase but certain models could still be obtained for the prices listed 2 months ago. Like here in canada, gigabyte windforce is still 550 cad which is like 415 usd (http://www.canadacomputers.com/search_results.php?keywords=1070&cat=Video%20Cards&sort=3a). I'm not saying you buy from this particular store, taxes and shipping would probably make it not worth it, or this particular model, just suggesting you visit brick/mortar electronics store in your area as they may be slower to implement price bumps, and be open to different 1070 models instead of dead set on a particular one.