somebodyspecial :
walter87 :
meowmix44 :
My OCed ASUS 7970 DCU pulls the same as the 280X and is voltage unlocked. I only payed 250USD for it. Hmmmmm.... Also my Firestrike score is exactly the same (6750+).
You are comparing an already overclocked cards benchmarks to a new reference cards benchmarks (which is a refreshed version of the 7970).
Considering the reference card starts at $300 instead of the initial $450+ for the 7970 GHz edition is a good sign that AMD is putting pressure on Nvidia.
You sir are a fool. This is a TERRIBLE sign, as this just means AMD won't make profits for another quarter. People like you don't seem to understand you have to make money. AMD has lost 6B+ in the last 10yrs. When will people like you pull their heads out and start saying AMD NEEDS TO CHARGE MORE MONEY! You are the reason their cpus have no R&D and suck. You are the reason their GPU drivers suck. You and everyone else asking for low prices are the reason AMD sucks these days and will continue for ages. Nobody will put pressure on NV with large debt and no cash (vs. the exact opposite for NV, no debt and 3B cash). NV will laugh, lower prices to break even and watch as AMD just gets weaker.
WAKE UP.
Won't make profits? How do you know what the BOM cost is of this card? It its a refreshed variant of an existing card, so the total cost to produce, additional R&D, marketing etc is not the same as a brand new card all together. It's AMD's own interest to be profitable. Their last earning call, they even said they expect to be profitable next quarter. They need to show their investors. They won't sell their products at a lose just to regain marketshare.
AMD won't be selling these cards for a loss (they need the money). If anything, this drives competition when your'e paying $450-500 for same performance on an Nvidia card. If you were a recent Nvidia customer, how upset would you be if you could have saved a couple $100 for similar performance?
I take price to performance very seriously when contemplating a new card. Not sure about you. AMD will not sell these for a loss, and will entice more people to make the switch back to AMD.
You can still be very profitable by selling a ton of hardware at lower price margins. Most people go with the best value for their money. If you blindly pay more for the same, then you are a stupid consumer.