But this still means if you aren't willing to ante up $330+, you have not one other "smart" offering from Nvidia.
Considering a card OC at this level slaps the GTX 770, and there's like one of those for $250 most are $280 and more. It's funny that this article has only a retort "it not as good as the latest card that almost always will cost $100 more", although fail to point out that Nvidia has nothing else that even come close to viable! As we all wait for some GTX 960, we need to be remind that while they sell a every 970 they're not any good purchases from them from $120-280 for this Christmas Season and they reap not one disparaging remark.