News Zotac raises RTX 5090 prices by 20% and seemingly eliminates MSRP models

Keep doing that and all it will do is steer people towards prebuilts or consoles.
I don’t think anyone who was looking at a $2400 graphics card is switching to a console because it went up to $2700. They may kick up a stink online, but the PS5 Pro is architecturally similar to a RX 6800, and even if it punches above it’s weight due to optimization those cards would still not compete with each other.
 
Zotac is doing what Ticketmaster did for years through their Tickets Now subsidiary where they were both supplier and scalper for event tickets. And with a lack of competition at the highest end now, Nvidia cards might as well be rebranded N’Drangheta for their extortionist pricing.