[citation][nom]Old_Fogie_Late_Bloomer[/nom]People want answers to their queries, not a pile of results to sift through, he added. "Search engines are really evolving to give you a set of answers, ‘I'm too lazy to do any research for myself, so snoop into all of my personal information and then do my thinking for me,'" he said.Fixed that for you...[/citation]
But on the other hand, why would I want to make a research project out of finding a specific site/answer/product? Sure, I'm fine with sifting through results to find what I need, but if I don't have to, why would I want to? I'd rather just be more efficient so I can do other more worthwhile things with my time. Not that a search result takes up THAT much time to sift through, but what MZ is discussing is less of a "search" and more of an "answer." And I think--despite how I feel about FB in general--that that does have relevance to a lot of users. His example is pretty good too--"I'm similar to my friends, and I probably have similar food opinions, so find me a sushi restaurant around me that my friends also liked." That should be an entirely different answer than if you searched yelp or google places. I think FB has mostly been a joke in terms of its IPO, but there is also the capacity to produce a service that appeals to a lot of people. Outside of sharing your mundane trivial quips, that is...