Ok I'm looking at these high end graphic cards, and I was originally going to get the 980, but then I noticed I could get a non reference 780 ti for like $430, compared to the GTX 980 $550, or $580 for non reference coolers. Would the added performance and extra gigabyte of video ram be worth the extra $120-$150? Also I could care less about the lower power usage of the 980, and I have no plans to sli.