It may just be me,but I always look at the warranties on these items too! EVGA,XFX being a couple of the companies offering LIFETIME(Even Double Lifetime) is a bonus also. That just goes to tell you that they will stand behind their product 110%. Does sapphire, diamond, visiontek, or gecube offer these warranties? Not that I have seen. It is just good to know that if something does and can go wrong,your not out all that money after a year of having the card.And have to drop another couple hundred dollars to game again. Just my Opinion.