Outlander_04 :
Ive just read the gtx 1060 review here on tomshardware.
At $300 the 1060 is not great value either, it seems
The $200 RX 480 sometimes out performs it .
And for a person using a 1080p monitor there is no advantage in using the 1060 , because even when the nvidia card wins the AMD RX 480 is already maxing out the 60 HZ refresh rate of a monitor
There are a few 1060's (well, were, before they instantly sold out) priced around the $250 price point. The $300 is the Founder's Edition, which they recommended against, or vendor "factory OC'ed" cards, which I agree, are not great bang-for-the-buck.
At a $250 price point, it would be a harder choice to make between the 480 and 1060 for me. I'd probably pick the 1060 because the 480 often comes in around $230+ in aftermarket form anyway, and needs the better coolers to really perform well.