BleedingEdgeTek :
You can buy an ASUS 15" laptop for cheaper than this that runs full Windows 8.. I still fail to see what the deal is with Chromebooks.
Resolution will be lower and you won't be playing any future games on it. K1 can already handle unreal engine 4, so many games will be made that this thing can handle (scaled down a bit no doubt, but I just mean the engine runs fine, thus so will many games that are coming). If you can pop on a dual boot of android it will become even more useful. I'm sure google will be working on getting gamepads and games on these too, and khronos is fully pushing webgl now too. How long before these things support AEP etc? That may come on the next revs at xmas etc with Denver versions (remember the chip is pin compatible, so everyone can just swap K1 32 for K1 64bit easily), but you get the point. Google is moving big time on ARM gaming and so is NV/Khronos etc. Valve is next no doubt, surely they want some of the ARM gaming sales pie with 90% of revenue at Google's store, 80%+ at Apple, and 60%+ at amazon all coming from games. It's a no brainer to port SteamOS to ARM to get these sales (NV or Valve or both will get this done soon).
http://anandtech.com/show/8296/the-nvidia-shield-tablet-review/5
Don't forget how badly K1 already beats surface pro (the first) in gpu by 50% in 3dmark unlimited ($730 still) and 3x+ faster than Baytrail in T100 in this. Also note in Trex offscreen it's 4.2x faster as Asus T100 (baytrail z3740). OUCH. 68fps to 16! I'll take a K1 to go please...
http://anandtech.com/show/8296/the-nvidia-shield-tablet-review/4
Pretty decent job of smoking the Quad core Atom (baytrail Z3740 again) in cpu too (asus transformer T100). Battery life on that baytrail device is 11hrs on 1366x768 too and it's only a 10.1in screen. I'll take the 11hrs on K1 here with that $20 upgrade instead please. You still see no advantages? Intel broadwell won't be competition for these at xmas, they'll be in far more expensive devices like surface pro 3 etc. Baytrail is already being smoked and costing Intel 1.1B per quarter now to compete. Clearly these aren't for everyone but they definitely have a market with Chromebooks already stealing 21% of ALL NOTEBOOK sales. Now that you've upped gaming perf massively I certainly wouldn't expect them to lose any of that 21% ground.
Another point, they don't need additional virus protection/security stuff (yet?). Protection is all built in and also great google stuff integration. These are pretty much done, you don't need any other stuff added to use them. I also don't think your windows machine will go for 11hrs with perf anywhere near these chips. I'm not sure if they plan on androidL replacing chromeOS at some point (which goes back to needing something, though there are free ones, avast etc), but for now they're pretty much boot out of the box and use them as is. Very low maintenance for new users to any computer, like developing nations, older folks etc, where for many this would be their first PC like device.