Cherry picking again.
Trying to make older, slower stuff look groundbreaking in efficiency.
There's older, slower stuff out there that make these chips look terrible at power consumption.
I'm going on vacation again soon and have connecting fights and am going with some old, cheap ebay tablets again. One runs the m-5y71 2c4t, up to 2.9 ghz at 6w tdp (from 2014) and the other runs an atom z3775 4c at 2w tdp (also from 2014) The atom is barely useable. It runs the web slowly but completely, Netflix and Youtube smoothly, music fine and maxes out playing Bioshock 1 and Oblivion at 720p low/~30. The m-5y71 seems like a normal pc. Plays Skyrim, FONV, ME2, etc at 720p low~30 for example and has a normal modern response time for light use.
Both are much slower than these much newer Ryzens, but user experience per watt for light use make the new chips look less than impressive. They're in old Dell Venue 11 pros btw. And there might be a bit of conflict on who is going to be using the newer one. I'll probably just make sure the atom gets plenty of books and music.
They should sell these on experience per $. They will be in new systems. Set the power limit for the slow things high enough to not throttle and give them good connectivity. Maybe sodimms and a decent amount of ports.
Price, not efficiency should be the selling point for repurposed old designs.