I think Intel started that trend when their stock frequencies were starting so much lower than AMD FX.
Like most marketing it's whatever sounds better. That new 36mpg car won't get 36mpg unless you drive it just right.
Yes but 36 mpg means the same thing on any car. 36 MPG on a Honda is the same on a Ford or a Toyota or a Chevvy.
That is why GHz is a very misleading metric to compare CPU specs with. It's really only good to compare with other CPUs within the same microarchitectural family, but the layperson doesn't understand this. So if you say it's misleading to say that the part is 3.2 GHz instead of 3.0, but it doesn't matter because GHz are relative to parts within that microarchitecure. Hell even the number of cores is beginning to get muddled in the same way. It would make much more sense if instead of having GHZ!!!1!!1!one on the box, they had a list of industry standard benchmark scores like SPEC and 3DMark. Then the buyer could make an informed decision. How great would it be if you could walk into your closes electronics store and see a list of benchmark scores on a chart near all of the components, so that you didn't have to spend 10 hours searching for all of this information on your own before you buy something online.