Cazalan :
juanrga :
jdwii :
If anything Amd should me when their quiet its not a good thing. Every Time they have a product that creams the competition they rush it out and they show benchmarks left and right.
I think just the contrary and love AMD new marketing strategy of being quiet. In the past they were most loudly when lacked more competitive products.
Now AMD remains quiet and next surprises everyone with the announce of the fastest graphic card (HD 7990) on GDC, remains quiet and next surprises everyone with the PS4 bomb, remains quiet and surprises everyone with SoC Kaveri being sold in the embedded market, remains quiet and surprises everyone with Richland mobile being sold to OEMs, remains quiet and surprises everyone with ARM-based Opterons, remains quiet and surprises everyone with the GDDR5 support on kaveri for this year, remains quiet and surprises everyone with hUMA, remains quiet and surprises everyone with the new Radeon 2133 memory, remains quiet and surprises everyone with the A4-4000 being already available on some stores...
Huh? You'd have to be living under a rock to have been surprised by any of those things. Maybe the AMD branded memory was a bit out of left field. And we still don't have details on any of that stuff. Beyond a couple in house benchmarks which are quite meaningless.
if you think about it, radeon ram, ssd weren't that much of a surprise either, considering amd's past as a memory vendor. full disclosure: i didn't know about that until i read about amd's history in an arstechnica article.
![Smile :) :)](/data/assets/smilies/smile.gif)
amd had laid out their plans in 2011 and had successfully stuck to it till pd cpu release (llano, brazos, zambezi, brazos 2.0, trinity, vishera) except cancelling the lp apus that glofo was supposed to manufacture iirc (that's glofo's fault imo). their real delay came with kaveri release. imo kaveri's (rumored) failure to pass internal evaluation was a bit of a surprise since amd clearly put down their hsa plans and kaveri as well as sr seemed like a sure thing.
corporations are not well-known for their modesty. especially struggling corporations that constantly need to keep investors pleased and interested in them.
if they have something, they will hype it.
if they have something working, they will call a press conference/event and shout at the top of their lungs from the top of the tallest skyscraper (trees are too small).
if they don't have anything, they'll leak the information slowly.
if they don't have anything working, they will go fully silent. amd is somewhere between the last two. a lot like how intel is about the igpu part of their new 22nm atoms. and nvidia with 20nm gpus.
we've seen kabini powered devices, richland laptops. we know a lot about ps4, new xbox. amd themselves have clearly told us about arm-based opterons. for steamroller, we got a year old press event (means they had something at that time) and then nothing. long, long after that the gddr5 leak came out.