News AMD deprioritizing flagship gaming GPUs: Jack Hyunh talks new strategy against Nvidia in gaming market

[Syntaximus]

Back to normalcy, this is what AMD should have continued to do.
The performance of the XTX was fine, the problem was the price.

They got greedy and tried to slot their prices between Nvidia's ridiculous ones.
That formula doesn't work when the performance gap is incremental and the features aren't as polished.

AMD's draw in the GPU space has always been about being a good value proposition to gamers.
Asking $1000 for the XTX and then horribly upselling it with a $900 MSRP on the XT was a bad move.

 

[King_V]

Back to normalcy, this is what AMD should have continued to do.
The performance of the XTX was fine, the problem was the price.

They got greedy and tried to slot their prices between Nvidia's ridiculous ones.
That formula doesn't work when the performance gap is incremental and the features aren't as polished.

AMD's draw in the GPU space has always been about being a good value proposition to gamers.
Asking $1000 for the XTX and then horribly upselling it with a $900 MSRP on the XT was a bad move.

I agree that pricing the 7900 XT and XTX so close to each other wasn't great. Those two cards are a little odd, because their 1080p and 1440p performance are pretty close, but the gap widens significantly at 4K.

That said, the RTX 4080 was 20% ($200) more than the 7900XTX while being nearly equal in performance at 1080p, and slower at 1440p and 4K. Ergo, for straight performance, if you were looking at the top end, AMD was still the better value.

It's probably why Nvidia, a little over a year later, released the 4080 Super, and dropped the price.

 

[TheHerald]

I agree that pricing the 7900 XT and XTX so close to each other wasn't great. Those two cards are a little odd, because their 1080p and 1440p performance are pretty close, but the gap widens significantly at 4K.

That said, the RTX 4080 was 20% ($200) more than the 7900XTX while being nearly equal in performance at 1080p, and slower at 1440p and 4K. Ergo, for straight performance, if you were looking at the top end, AMD was still the better value.

It's probably why Nvidia, a little over a year later, released the 4080 Super, and dropped the price.

Unless you cared about RT of course. Or DLSS. Considering it's a high end card, I'd say most people cared about it.

 

[King_V]

Unless you cared about RT of course. Or DLSS. Considering it's a high end card, I'd say most people cared about it.

Then you're making a different argument entirely. So, you seem to just be moving the goalposts around in order to justify comments you made where you didn't pay attention to the context/what I was actually originally replying to.