With CPUs, AMD had to heavily discount them through the first two generations before gaining any real market traction with Zen 2. For GPUs, merely competing on "performance per dollar" without the brand and feature recognition when Nvidia is self-promoting so much through PC game developers is an uphill battle that AMD appears to be incapable of overcoming by playing coy with pricing and will have an even harder time achieving now that there is a 3rd kid on the block. If Intel sorts its drivers out and gets serious with a market share push on BMG which appears to be aimed at ~2X the A750's performance for ~$300, AMD could be in serious GPU trouble at the mid-range.Look what happen for the last 15 years. With CPU AMD become more competitive and they start gain market share. With GPU the more competitive they are more they will lose market share against nvidia.