AMD Hires Away Nvidia's CUDA Guy

[alextheblue]

[citation][nom]kelemvor4[/nom]This guy was in charge of MARKETING cuda, not making it. The only thing he's likely to have up his sleeve is a fancy ad campaign or a rubber chicken.[/citation]
"...before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology."

CEO and co-founder of the company that made PhysX. L2Read.

 

[enzo matrix]

[citation][nom]micr0be[/nom]the day AMD is on par with INTEL is the day i think people should start getting worried, because if successful they are capable of overrunning the market and monopolizing the industry. I Love AMD products but when that day comes, i can only hope a company can go head to head with its own all in 1 system against them.[/citation]
It came in 2004-2006. Then intel came out with core 2. AMD never surpassed 50% market share.

And if what you are saying is true, then Intel is currently in the position to "overrun the market and monopolize the industry".

 

[kelemvor4]

[citation][nom]AlexTheBlue[/nom]"...before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology."CEO and co-founder of the company that made PhysX. L2Read.[/citation]
I did read the whole article, and for the past 2 years he's been a sales flunky at nvidia.

 

[Onus]

Kelemvor4 was merely pointing out that this guy was a manager, not a creator. Unless he also invented Ageia as a developer, all AMD got was a "manager;" maybe a good one, but that isn't going to turn up the next great thing from them, just bring it to market maybe with a great explanation of why you [should] want to buy it.

 

[Guest]

I have a suspicion that the GPU core will somehow enable the CPU core in Fusion to be much much faster then current processors, yet the GPU core will not replace your graphics card or MB based solution.

 

[shin0bi272]

I think this guy's job is going to be integrating havok into the amd video cards like nvidia did with ageia. I remember hearing a few months ago that amd was working with havok to do the same thing that nvidia was doing with their cuda tech. Anyone who's seen the havok cloth demo knows that it pwnz physx bad. If amd is able to draw the driving force behind cuda to their side of the fence then I would surmise that's what hes going to be doing.

 

[Assmar]

[citation][nom]stm1185[/nom]I have a suspicion that the GPU core will somehow enable the CPU core in Fusion to be much much faster then current processors, yet the GPU core will not replace your graphics card or MB based solution.[/citation]
WTF you been doing for the past two years? Working for a Fortune 1000 company?

 

[Assmar]

Oh crap, that was complete fail.

 

[climber]

I think that Fusion in the presence of a discrete graphics card will be used as either 2D/2.5D only graphics, or a FPU for the CPU cores present. Perhaps a first stage FPU before utilizing the discrete GPUs for OpenCL/Direct Compute workloads... If this former Nvidia insider can help market this tech to software developers/companies then there may be a more even footing as far as the GPGPU market is concerned.

 

[Shin-san]

First they got Chekib Akrout from the STI Cell program (the team leader), and now they got this guy. Everyone will have to watch out for AMD.

 

[dEAne]

hope they can produce products that is worth the money. I love AMD products.

 

[TeKEffect]

[citation][nom]vider[/nom]I think we all miss the point here."Hegde previously served as vice president of CUDA Technical Marketing at Nvidia".Ageia Technologies wasn't much of a success, nvidia bought them to have a small extra under their belt. Marketing isn't the best department there is, unless the man doing the job (leading the team) knows how to properly advertise a product. I hope that ATi won't let him mess it up, they don't have a huge budget (unlike Nvidia) to spend.[/citation]


where do you get your information

 

[Parsian]

Good call on behalf of AMD, they needed to push their ATI Stream through...

 

[spectrewind]

[citation][nom]rhino13[/nom]This guy can't reveal any nVidia company secrets to AMD.So basically AMD's hoping that he has "the next big thing" up his sleve.[/citation]

Agreed. There is probably an NDA involved that will protect nV.

 

[flinxsl]

well we all saw how the iPod guy helped palm...

 

[Maziar]

Keep it on topic guys,had to delete lots of replies about racism

 

[eyemaster]

[citation][nom]dman3k[/nom]It's sad but nVidia will die unless they buy a processor company that will allow them to manufacture CPUs... ARM, anyone?[/citation]

nVidia is really planning for the future right now and ATI knows it. NVidia is making sure the future is in their hands. AMD/ATI is more towards immediate gratification.

Neither company is going away anytime soon. NVidia makes a quality highspeed product with more potential in the future and AMD/ATI is currently quick to market on current technologies.

 

[Guest]

and the news just keeps getting better

 

[littlec]

Nvidia still has the lead in this race. I'm interested to see what ATI brings in the future though.

 

[wongster]

what is CUDA?

 

[hemelskonijn]

And still no easy and clean way to render all the 3d studio max stuff on a graphics card. The one that enables that will gain some share in the professional market. I hope this dude might change things if only a bit.

 

[blarneypete]

[citation][nom]ashkaji[/nom]Would be awesome to see PhysX on ATI cards. They should just call it a truce and share technology. That way they can go back to fighting for my $$ on an even field again :][/citation]
I don't want to sound rude and I hope you don't get offended, but are you a communist?

 

[zybch]

[citation][nom]micr0be[/nom]the day AMD is on par with INTEL is the day i think people should start getting worried.[/citation]

In $/performance they ARE equal or better than intel. AMD's 6-core is 1/3 the price and 3/2 the performance of intel's part, so when you normalize performance to dollar value they can't be beat.

 

[tolham]

[citation][nom]Cryogenic[/nom]Ofcourse he can't, nVidia placed a chip on his brain to stop him from doing such a thing ... pff.What exactly do you think is stopping him to reveal such secrets using "unofficial channels"?[/citation]
uh, yeah, wow, if AMD/ATI release anything with a hint of nvidia technology, they'll get their pants sued off, and Manju Hegde will need an act of god to convince anyone he wasn't the source.

 

[dalta centauri]

Let's look forward to AMD vs Intel in the next ten years. Radeon cards gaining physx, so it'll be like before the drivers where you could match a radeon card with an Nvidia as the physx card? Basically it's what Nvidia did to Voodoo by taking their architecture right? Only AMD was able to get a leading designer instead of false promises.
I don't think AMD will make Radeon cards with physx support. I mean everyone here probably said, "Why do we need physx when there's very few games that use it, and it causes a great performance loss in games with it enabled?"
That's the only part that is extremely funny, everyone hated Nvidia's design of Physx, then people complain about how physx can't be used with a radeon/nvidia pair, and now that radeon is capable of getting it, everyones cheering "Yay, Radeon is even greater now!"