Phenom 3 you say, I only have a phenom 2 am so far behind LMAO.
Brand spanking new design with many new novel features very much more advanced and intelligent design then others seem to have done, there WILL be optimizations and tweaks need to be done, other makers such as Nvidia and mighty Intel have also had and continue to have in many ways, AMD is far far from the worst offender.
One thing I find interesting, if their reported temps are 20c higher, then they are running VERY efficiently for how much power used vs how high a temperature they report, they seem at least as good as if not superior to anything Intel offers even though they using a 14nm "unoptimized supposedly power hungry process" vs Intel 14nm cutting edge full finfet design.
Maybe it has something to do with AMD choosing to use a proper thickness die vs a thinner pcb layer like Intel currently uses, certainly using proper solder that is a bit pricier vs Intel cost cutting using thermal paste(certainly helps they did not seem to chop features away all over product lines like Intel and Nvidia tend to do either)
AMD is on the ball, they did exactly what they said they would, challenging Intel at the high end(trickle down for the mainstream and budget soon enough) as well as having solid answers for the mainstream gamers in the form of Polaris soon to be RX 500 and Vega series.
Do they make the most powerful push right to the edge for performance, no, but I daresay from my experience they perform very well for the power they consume(able to do more with it as well) they do not go out of way lying to make themselves appear so much better in power/temps/performance or via BS code tweaks, they are also built very very well many times far more so than immediate competition from a built to last standpoint.