The No 1 question - that pops up in my mind, reading this article, completely overshadowing any grasp of whether these cards are fit for buying, or their reported performance or price, thus probably relating them to irrelevance for ever, in my mind, - is: When was this marketing person, who decided on these 68xx names, employed? And what did he/she do before that?
Where I come from, this action is called undermining a Brand name's worth.