we are buying a complete notebook today with motherboard , cpu , GPU, TFT , keyboard , wifi , harddisk , for around 500$ and those GPU companies still insist on overpricing their VGA cards...
in my opinion, the flagship card should be no more than 300-350$ , mid range 150-200$ and low end 50-100$
and they will still make tons of money and all people buying...
untill they do so , I will be a console user only... anyways I can buy 2 consoles with the price of high end card. and all games are ports anyways.