[citation][nom]willard[/nom]What's with AMD and their pricing? $849 is outrageous.[/citation]
There is no reason for them to price it lower as people will buy it. Me? No, but I'm sure people will, if for no other reason that to say (for 3-4 months until the 690 drops) they have the single fastest GPU that fits into a single slot.
And where is the competition? NVIDIA yes, but they will price their 690 astronomical too, and while it might be a better buy (maybe $800 or so) there will be no downward price pressure until the 8xxx/7xx series comes out.