That, I believe, is the reason AMD won't increase too much their market share in this generation. Yes, rasterization is comparable, so are power, memory, price and even upscaling performance/quality. But it is a bad card for raytracing, or at least that's the message, and between a full card and a crippled card, people will prefer the fully featured one. I know designing GPUs is a monstrously complex task, but they really needed to up their RT performance by at least 3x to be competitive. Now they will keep being "bang-for-buck", which is nice, but never "the best".
Edit: by some rough calcs, if the XTX is ~40% faster without RT than the 6950, and ~50% faster with RT, then the generational improvement is ~7%? If so, then that's hardly any improvement at all. Great cards and all that, but I'm very disappointed with the lack of focus on RT.