News AMD research suggests plans to catch up to Nvidia using neural supersampling and denoising for real-time path tracing

[snemarch]

That's "mindshare".

And it matters, if you've been burnt badly.

AMD did have *terrible* drivers for their GPUs for a while. I had game crashes and BSODs frequently enough that it was a nuisance, and with the extra bonus of a couple instances of data corruption, I went exclusively nvidia for... probably more than a decade?

I still picked AMD CPUs when they were better than Intel, but the AMD GPU driver experience was... jarring. I gave Radeon a chance again for my AM5 build, because of NVidias insanely absurd pricing and the 12VHPWR connector crap, and I've been sort of satisfied – I just hope AMD can get the power consumption down and at least pull a solid high-mid-tier GPU for the next generation.

 

[stuff and nonesense]

And it matters, if you've been burnt badly.

AMD did have *terrible* drivers for their GPUs for a while. I had game crashes and BSODs frequently enough that it was a nuisance, and with the extra bonus of a couple instances of data corruption, I went exclusively nvidia for... probably more than a decade?

I still picked AMD CPUs when they were better than Intel, but the AMD GPU driver experience was... jarring. I gave Radeon a chance again for my AM5 build, because of NVidias insanely absurd pricing and the 12VHPWR connector crap, and I've been sort of satisfied – I just hope AMD can get the power consumption down and at least pull a solid high-mid-tier GPU for the next generation.

Never had a bluescreen on winnt windows with AMD, 9550, 1950pro, 7870 x2, r9 390. Nor have I had problems with Nvidia, 2060, 3070, GeForce ddr and GeForce 3….

 

[TheHerald]

Consider the reviews…

All the comparison data for any new release is whatever Nvidia is replacing or if amd is making a release is whatever Nvidia is doing.. Nvidia is always in the script. It needs to be it has the higher performance.
That the reviewers show the higher performance of Nvidia for 20 minutes in a review and then have a 5 second line saying Amd is cheaper cements in the mindshare that Nvidia is “better”.
It isn’t the reviewers being shills.. it is what it is.

Hardware finds its price, its value in the market but when performance is equal and features are comparable people tend to look towards Nvidia… mindshare.

Just look at the graph. The huge drop in market share happened in 2014-2015. You know what AMD was doing at the time? Releasing crappy cards and rebrands.

When Pascal launched, AMD had only a gtx480. That was their highest tier model at the time...Then Vega took too long to launch and the prices were exorbitant. By the time they launched there were cards as fast and cheaper for over a year. Obviously they ain't going to sale.

Then they launched Radeon VII, which wasn't even a purely gaming card, and it was barely matching a 1080ti (while nvidia was already on the 20 series). Then again for the next 2 years they only had the 5700xt as the higher end model. Im actually shocked that they didn't drop even more market share to be honest.

Then finally in 2020 they launch the 6000 series which I guess was pretty decent, but still they pulled an amd and decided to just undercut nvidia by 9.99$. I mean come on....

In 2022 we had the 7000 series and we have another case of amd undercutting nvidia by 9.99$. To add insult to injury, not only were they far behind in RT, they weren't even good in raster. Literally - on launch - the 4070ti had better performance / $ on raster than the 7900xt did. On RASTER. While it was also more efficient and much better at RT.

A 7900xt was the 6800xt replacement, had they priced it at 649$, it would fly off the shelves. AMD decided to play the nvidia game, and yeah, they lost

 

[TheHerald]

I feel that even if AMD made a release that was faster and cheaper people would still buy Nvidia.

Even me, the number 1 intel fanboy supposedly, bought a Ryzen 1600, Ryzen 2700x and 3700x back then. I would do the same with GPUs if AMD offered compelling products.