[citation][nom]hannibal[/nom]The performance and the prize means more to us... rest is marketing and customer support. We can not say what "ideology" has more weight at this time...[/citation]
Who here actually builds AND SELLS computers to end users? I do, and the vast majority of consumers don't know what type of processor to buy. They need good advice from respectable retailers, and AMD is simplifying the retail naming for them. We use comparison charts to show the difference between what is a Vision system, a Vision Premium, Vision Ultimate, and Vision Black. People understand that easily. None of the everyday consumers cares specifically how much RAM or what clock speed it has except to price shop to know that they aren't getting ripped off. It's the same for number of cores and cache size, etc. What they want to know is if what they buy is a good value, and if it does what they want it to do within the budget that they set.
More technical users should do what they always do: make themselves familiar with the components, read benchmarks, and make an informed decision. This is not what the general populous does, which is: get word-of-mouth reviews, be loyal to brands, and take trust in the retailers opined solution offering.
So in other words, if you don't like the naming scheme: TOO DAMN BAD! Learn it anyway. AMD is changing it for the mass market, and if you're complaining, that market isn't you.