I'm pretty much an NVidia guy, but AMD has repeatedly shown that they are not scared of factory water cooling and that they can pull it off. How well a dual GPU card scales is an issue that, if solved, would, at the very least, open the conversation regarding, "What price is high performance worth?" For some, it's worth anything they have to pay. All a dual, x480 card has to do to be viable is beat dual x480 CF by a reasonable amount (20%?, 30%?) for the same or less money and I would consider it. With water cooling, one might be able to get a significant clock bump to go with it. What do you think?