cdrkf :
Have a look at those numbers though, even though that test is geared as an ideal situation for Pascal, the gain in Pascal is proportionally much less than you see on either AMD card. I mean one view is nVidia cards, Maxwell included, don't perform badly in DX12 or Vulkan- they don't suffer in performance, so using a DX12 or Vulkan render path isn't going to be an issue. That said though they generally doing gain much, whereas AMD cards do (which is probably in part due to the integrated hardware and partly due to AMD's DX11 driver overhead holding their cards back from where they should be based on specifications).
nVidia are desperately trying to downplay hardware Async as it's something they don't have- the fact is however they are adding it into their cards with Volta. That there tells you everything you need to know on the subject- if nVidia's position of 'it doesn't matter, we can do it in software' was valid, they wouldn't be wasting transistors adding it into their hardware. It doesn't mean nVidia cards are terrible or should be avoided, however I do think that the comparatively cheap AMD cards represent a potential bargain- their (comparatively) poor DX11 performance has forced the prices down very low given the capabilities of many of these cards, DX12 and Vulkan are starting to show what the cards can really do.
I mean looking at DOOM for a second- forget the issue of where nVidia might end up with the update for a sec, and just consider an API change is adding 30+% performance to AMD's higher end cards. That's a whole performance tier right there- from a software tweak. I don't doubt that Pascal will gain a bit in DOOM- it will probably put the 1070 back above th RX480 (which it should be it's a much more powerful card) although I'd expect the gain will be less than 30%, as I think the 1070 is already performing close to specification (you can't gain performance if it's already fully utilized after all).
Edit: Some numbers from the 3D mark test- the GTX 1070 gains 7%. The Fury and RX 480 both gain 16%.
Don't get me wrong, I hope AMD does great this generation. I would love to see the market share start to even out and Nvidia prices to be forced down. I would have loved to save $200 and go with a RX 480 instead of my 1070.
Here is the thing though, my main priority is being able to play all my games at a 60 FPS on my 1440p monitor. Currently the best option for that (when price is also a factor) was the 1070 so that's what I went with. The RX 480 might have been able to get the job done in some DX12 and Vulkan games but the 1070 will much more consistently do it. Maybe if DX 12 was the majority and not a very small portion of games I play things would be different. If AMD had a 490 available in the 1070's performance bracket I definitely would have considered that option.
The RX 480 looks like a great 1080p card but since they don't really have a current 1440p card they weren't an option for me. In PC Gamer's benchmark suite the RX 480 averages 50.3 FPS at 1440p while the GTX 1070 averages 77.4. I know that's not fair because they are in different price and performance brackets but that is what someone looking for a 1440p card currently gets to chose between.
http://www.pcgamer.com/radeon-rx-480-review/