If the power consumption comes down, this is definitely more interesting... but it seems implied that the power consumption is the same as the Vega 64. Maybe I'm reading too much into it.
In any case, given the FE RTX 2080 is $799, the $100 price undercut works. Board partners have a few models of the RTX 2080 (as of today) in the $670-700 range. It's not clear to me if board partners are going to charge less than $699 for the Vega VII, but hopefully so.
Curious as well to see if there are soon to be lower models (less than 16GB memory, slower clock speeds, or fewer ROPs/Shaders/Texture Units)... gotta do something with the ones that aren't 100% flawless, I imagine.
It doesn't make me jump for joy, but it's not bad, either, unless the power consumption is at Vega 64 levels. THAT, to me, would be disappointing.
Still... I wonder if Nvidia knew something ahead of time, prompting them to start supporting Adaptive Refresh in their drivers for non-GSync monitors with the upcoming Jan 15 drivers.