And now we wait a little more to see how many of the claims are true/not true. So far:
3090, the 8K gaming beast: That was bullcrap; only possible in cherry-picked scenarios. It's a halo card, so not much else to say here.
If you got the cash and you want the best regardless, ~ayyy!
3080: They lied here too. On average, the uplift over the 2080 wasn't quite as high as they claimed - still impressive, but it's necessary to roast PR/marketing because at the end, it does no good to lie/stretch the truth; people are going to find out eventually.
3070: This one was pretty much on point.
If AMD actually delivers, the 6800XT will be my next gpu. Or I may just stretch the buck a bit and aim for a 6900XT instead.
Just gotta wait a little more...