Some time ago, Lisa Su said there'd be "no doubt AMD was back", by the time CES '17 took place. There was, IIRC, something about near-term goals stated/printed around the same time. I'm unable to find the page in question, but as I recall, these goals were... 1. offer strong competition in the dGPU market. And 2. Maintain a strong second to Intel by improving the value, efficiency, performance of their latest CPU's/APU's.
While the article above is appreciated, I'd rather not speculate on it. If AMD intends to "be back" by CES 2017, both Zen _and_ Vega launches must be genuinely successful, and offer real competition to Intel and NV. If they're to remain relevant vs Intel and NV in 2017 and onward, AMD really needs to step up their game and lose the "always 'on the way', too little, too late", stigma that's formed around the company, and frustrated many of their potential customers. I hope they succeed.