Oh good, I thought I was going to have a repeat of the argument I had on XS 2 days ago about almost the same thing. I don't understand brand loyalty or why some people feel the need to be grateful to corporate entities unless they've done something that directly affects them. For example, I would probably be grateful if I was a kid or the family of a kid who got to stay in a Ronald McDonald House after a long battle with cancer, but I am not one of these kids and so at best I can say it's a good thing they do. I'm not grateful for salad menus or quadruple cheeseburgers though, which are just the products they sell me. I may "respect" the product (I don't respect cheesburgers!) but not the company selling them just because they sell them.