The lights in the Wraith Prism cooler system are of the more advanced Addressable RGB type. Your mobo, however, has only the plain RGB type of header. So that can power and control plain RGB lights IF you install and use the ASUS Aura Sync software tool and then connect the Wraith's RGB cable to the mobo plain RGB header.
BUT you will get much better control and more complex lighting displays if you do it the recommended way. That is, you do NOT connect that RGB cable to anything and you do NOT install the Aura Sync tool unless you have other plain RGB lighting systems to connect to the mobo RGB header. Instead, you must install the special cable that came with the Wraith system between its USB socket and a mobo USB2 header. Then you must download and install the ADDR RGB control utility from Cooler Master - the link to that is included in the AMD web page on these coolers here
https://www.amd.com/en/technologies/cpu-cooler-solution
just above half way down. The USB connection provides power and control of the lighting devices in the Wraith cooler. From what I read in several discussion threads on web sites, you can not connect both the RGB and USB cables in this system. If you do, they "fight" each other and the RGB system tries to dominate.