As others have mentioned, this case is way overpriced for what you get. Second, not having a CPU cutout on the MB tray is a deal breaker IMO. The last thing I want to do is remove the motherboard anytime I want to change coolers or try a different thermal paste. That's just ridiculous, especially since there is that huge space right next to the motherboard. I get that they wanted to be able to mount a 3.5" drive, but don't most builders of M-ITX systems forego large mechanical drives? I know I did when I built my son's M-ITX system in a raijintek Metis case. I used the on-board MSata connector for the boot drive and added a 2.5" drive for more storage.
As for people asking about paying a premium for brands, obviously we all do. Whether is be a particular brand of coffee you prefer or headphones, everyone has something that they don't mind spending more for. I do like the Razr logo and the green themed USB and lighting on this case (much like the old Nvidia case that was available on the Nvidia website), but the price premium AND poor design negate any appeal the aesthetics have on me.