Do you mean just in the start menu? You can change the way the apps listing shows in start menu by going to settings/Personalisation/Start
2nd option down says "Show apps in start menu"
turn it on to show them, otherwise the start menu will add a button in the far left column saying "All Apps", you have to click it to show the list
Only way to get app shortcuts on desktop (unless you mean icons) is to run in tablet mode