I haven't used an OLED phone as a daily-user, but I can say that on my phone that uses a standard IPS LCD display, I never have the brightness level set over 40% of the maximum. So if an OLED screen is TRULY "half as bright" as an IPS (or IPS-like) screen, I can't see how it would matter.
I also didn't realize that the color reproduction of OLED panels was THAT BAD (nor that the color reproduction of the most recent iphone was that good)...maybe he thinks it's just weird to use a panel that can reproduce true black, and by virtue of that, it makes relative color reproduction seem off. To be quite frank, the color reproduction of the iphone doesn't really look much better or worse than most other phones--and in my opinion, the colors of most phones all look over-saturated and blown out, and very few actually reproduce colors in an accurate manner.
Also, this article--as if it's a surprise given the author--is just a mishmash of Tim Cook saying how Apple is still better--LOL, 30% of it is talking about the app ecosystem, blah blah blah, despite the title of the article being about OLED screens. I have to be honest, Apple is mainly resting on their laurels now, and hasn't produced anything that inspires innovation in quite some time. The experience of using, say, youtube on an iphone vs. a modern android phone is no comparison--on the iphone it feels old and dumb and is a terrible youtube experience. Using it on an android phone is more like the experience of using it on a standard computer, which is pretty nice IMHO.
Ironic that he talks about how the sepc's of a phone don't matter if the user experience is great. I dunno, I think the experience of my android is leaps and bounds better than that of an iphone, and its specs beat the hell out of the latest iphone. I know, android fanobyism, blah blah. I'm not saying Android is the best, or the best for anyone (it has its own problems), but it would be nice for the leader of a company to stop deluding himself by living in the past. And I do agree, the spec's don't matter if the experience is good, but what if the user doesn't like the experience? Isn't that one of the fundamental issues with the relatively poor acceptance of the iphone5 vs. previous generation releases?
Pot, meet kettle...