Apple Claims "Plastic Perfected" With iPhone 5C

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And here we go, first say plastic is cheap and then turncoat and copycat the competition with the exact same thing. Hardly surprising the hypocrisy surrounding many of today's brands, shame the brand sheep's blindly follow and buy into everything.
 


I'd also say "How to blur the line between communication device and children's toy" also works. :lol:
 
The silver lining, is maybe companies will stop copying Apple's idea of using aluminum as a build material.

I always thought it was idiotic to use a material that produces signal interference, in the case design of a communication device.

And sure, anodized aluminum has a nice metal look... but any color treatment is usually easily scratch-able, it dents fairly easy, doesn't do anything to help absorb impact if the phone is dropped, and it's freaking slippery.

So, I'm actually happy about plastic colored iPhones.
 
Standard marketing; take the weakest point of your product and advertise it as a strength. That way you take that point away from the competition to bash.
 


Plastic is a color?
lol
 
plastic perfected? you're joking, right?
plastic is able to absorb the shock of a fall much better than a aluminum/glass scaffold. I'm surprised that they haven't touted this as revolutionary to the gullible masses.
 
The iPhone 3G had a polycarbonate ("plastic") back. One of the major complaints was that this shell would inevitably crack over time. For this reason, when Apple went to the 4, the phone was a sandwich of Corning glass with a metal frame. The problem here was that the glass, while strong, was thick, heavy and brittle. So when the 5 came out, the new shell was aluminum. Now, with the 5C, we are back to a polycarbonate shell, except its supposed to be an inexpensive consumer throwaway device. If you want something to keep for a couple years, you can go buy the 5S.

All the other phone manufacturers are selling devices that are complete junk within a year, either through (poor) design or obsolescence, so they don't invest as heavily in the materials as Apple. They also don't seem to be investing in support either, since quite a number of phones rarely (if ever) see an Android update beyond the version it's sold with. And most consumers seem to be quite content with that, opting instead to buy a new phone every year.
 
1 fulle , September 17, 2013 9:41 AM
The silver lining, is maybe companies will stop copying Apple's idea of using aluminum as a build material.

I always thought it was idiotic to use a material that produces signal interference, in the case design of a communication device.

And sure, anodized aluminum has a nice metal look... but any color treatment is usually easily scratch-able, it dents fairly easy, doesn't do anything to help absorb impact if the phone is dropped, and it's freaking slippery.

So, I'm actually happy about plastic colored iPhones.


Sorry didn't mean to down vote just wanted to clear up a mistake so my apologies. Actually aluminum does absorb impact and transfers the impact into itself as it were. That's the beauty of aluminum but also the crux of it. So it will protect better the internals but it deforms easier. Anodized aluminum less so then untreated but still its better for impact then steel itself.
 
The iPhone 3G had a polycarbonate ("plastic") back. One of the major complaints was that this shell would inevitably crack over time. For this reason, when Apple went to the 4, the phone was a sandwich of Corning glass with a metal frame. The problem here was that the glass, while strong, was thick, heavy and brittle. So when the 5 came out, the new shell was aluminum. Now, with the 5C, we are back to a polycarbonate shell, except its supposed to be an inexpensive consumer throwaway device. If you want something to keep for a couple years, you can go buy the 5S.

All the other phone manufacturers are selling devices that are complete junk within a year, either through (poor) design or obsolescence, so they don't invest as heavily in the materials as Apple. They also don't seem to be investing in support either, since quite a number of phones rarely (if ever) see an Android update beyond the version it's sold with. And most consumers seem to be quite content with that, opting instead to buy a new phone every year.
 
In the Apple world, plastic never existed until Saint Jobs appeared in Tim Cook's dream and said to him "what if we made them...you know, in plastic. Our benefits will skyrocket, and out fans wouldn't care if we put a turd into it as long as our marketing makes it look like the best thing ever. Just look at the sales of the iPad mini!!"

Tim Cook woke up and knew what he had to do.
 
@mugiebahar

Anodized aluminum doesn't really absorb an impact, but rather transfer the energy of the impact. Which means it's unlikely to deform, but isn't a good choice for protecting an electronic device from a drop.
- Which is why nobody uses it in higher end protective cases.
 
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