[citation][nom]rohitbaran[/nom]Move number one: Reduce the price[/citation]
That's not the Apple way, though you are absolutely correct. If the company is the most profitable company in the world, it means they should be able to lower prices. But why bother doing that when people are willing to pay 50% or more than a comparable device if it has an Apple logo? Apple shouldn't be blamed for their jacked up prices, the consumers willing to pay those prices should. If people pulled their heads out of their butts and realized how much they were getting ripped off and stopped buying Apple products, the market would correct itself and Apple would be forced to drop prices.