Google needs to somehow advertise the power of a fully Google integrated phone. Hangouts App on ANY phone, ANY browser, video chat ANY phone ANY browser. Instant photo backup AND visibility on PHOTOS.GOOGLE.COM. Oh, that controversial photo I thought I deleted locally on my phone... you see it online in your private photos.google.com. within seconds of taking it.
There is some really cool shit that NO ONE knows about.
They also need to force manufactures to install and SET AS DEFAULT hangouts/photos app, and turn on auto photos backup. it is their only hope.
Samsung is just screwing everything up. Google throw ATT/Verizon a few billion and get them to push Nexus phones. done. overly simplified, but still, parts of what I'm saying are right on.