Apple Promotes GiveBack Trade-In Program for Old Devices

[Guest]

Apple is promoting its Apple GiveBack trade-in program, which helps offset the cost of a new device, on its website's product pages.

Apple Promotes GiveBack Trade-In Program for Old Devices : Read more

 

[pjmelect]

Apple is doing this so that there are fewer second-hand products on the market undermining their inflated new price for their products. They don't resell these traded in devices, they shred them and maybe recover some of the precious metals.

 

[Co BIY]

Much better way to discount devices than a straight price reduction. It rewards and builds brand loyalty while allowing Apple to control the size and perhaps more important the location of the secondary market.

They will not be selling the refurbs in the most developed markets. But might use them for warranty satisfaction on models no longer in production.

As the article hits on. The psychology of it is probably much more important than the actually dollar value. It allows you to avoid throwing away a working item.

 

[Fropwns]

But, the process takes a while to do. So, those expecting an expedited turn around will likely be disappointed.