Apple actually did great. The Analysts are just crazy, putting out such high numbers in the first place. Apple's sales were up by a large margin year over year. They weren't up as high as some of the analysts expected though.
I think the main culprit is Samsung, which had a bang out quarter. Also Apple is not doing as well in laptop/desktop sales as they had hope, which I take as actually being a good thin for the other computer makers.
Anyway, Apple is part real and part fad and the fad part might be wearing thin.