[citation][nom]brendano257[/nom]If I'm reading this at all correctly....the company has applied for a trademark over any apple type symbol and the selling of any of the goods they sell. "the company's application also extend electrical goods and technology." From what I see Apple is suing because this would effectively let the other company sue apple for selling "electronic" devices under a logo with an apple in/on/around it. This would obviously be a problem for them. I don't think it's as unreasonable as others are making it.[/citation]
Here's what's wrong:
1. It's a GROCERY STORE... their slogan is "The Fresh Food People"... anyone that gets confused by thinking they're in some way related to Apple computers probably couldn't OPERATE an Apple computer (no matter how 'easy' they are to use)
2. All grocery stores (at least here in the states) have their own 'house' brand of generic equivalents. What they are reserving the right to do, is put out a "electronic device" under that house brand. Most likely, this will be a Blender, or Can Opener. Even T-H paraphrased the [computers, musical players, or other devices] part of the quote... anyone got the real one?
3. It wouldn't "obviously be a problem for them" because their logo is green, their logo is a W and their logo looks NOTHING like Apples. They won't be selling anything with the letter 'i' in front of it. Sure, some kid might be sad when his grandma accidentally gives him a squirt gun from Woolworths instead of an iPod Touch, but that's ABOUT the extent of the damage. Chances are if the Grandma saw the price of the iPod touch, she wouldn't get it anyway.