Ask Me Anything - Official ASUS Representatives

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This is a very open broad question. Overall we are currently the worlds #1 branded graphics card manufacturer so we feel we have been marketing leading.

Our goal long term is to continue that through quality designs that innovative and provide improved experiences whether it be cooler and quieter operation, improvements in performance or improvements in reliability and durability. Additionally designs that align with users varying needs and configurations like our silent series or hybrid cooler series or new blower series or even the mini series. All these show our focus at looking at expansive range of options gamers and enthusiasts are looking for.

If you look back at our cards we have had a long standing position of offering quality products that align with the wants and needs of enthusiasts. Along with offering truly impressive, innovative and unique designs.Some competitors have only recently begun this type of focus. So long term our goal is to continue with what we are doing will ensuring we maintained engaged and connected with what our users want whether it be design considerations, aesthetics or other factors regarding to the design of our cards. Additionally our long standing position of offering an entire range of products from both NVIDIA and AMD means gamers gets great selection of products. Also our alignment with motherboards and monitors puts in the best position possible to provide matched experiences for PC gamers.
 


We need DP 1.3 so the standard is here but we need scalers and GPUs. So we are still on target for first generation 4K 60+ refresh rate monitors. Of course in some ways this becomes less of need with frame syncing technologies.
 


Hi there!

There is always the possibility of a Black edition on the enthusiast chipsets - provided we can find some additional headroom to exploit or if there is a new architecture to work with. Sometimes we find both. :)

Can't speak about any future processors at this time as anything related would be under NDA.

Angled power connectors is something we're looking into. Can't promise anything, but there is consideration :)

I'd look out on PCI Sig for news - they are the ones that define the spec.


-Raja
 


Raja has already covered your questions out of the G501. So I will follow up on this.

Thermals is our biggest concern on notebooks. While some vendors will sometimes offer thinner designs we have consistently focused on ensuring thermal stability and sustained performance for the CPU and GPU. This is important especially in the era of GPU BOOST and CPU Turbo frequencies where temperature plays a part in how these parts ramp up and ultimately how they perform. As such this is what defines our specification. If we feel it cannot sustain the level of performance we want we will not incorporated it into the design.
 
Hello Asus!

Asus truly has some of the most compelling products in all segments; I just wish I had a bigger wallet in order to buy more of them! I am currently on the lookout for a new laptop/tablet/hybrid, and have some questions regarding design of such products:

1. In the hybrid and tablet market, you very seldom use active digitizers. I really like using these, as that adds another dimension to the flexibility of devices - especially for hybrids. Is there any special reason for this, other than that you obviously do not think that that is what the market wants?
1.1 In the press release after CES, there was an active pen mentioned. It did not say whether it was just for one or all of the new Chi models, and I cannot find any information regarding this anywhere. I would very much like it if the T100 Chi had an active digitizer!

2. Your products generally look fantastic, with awesome build quality, marvellous design etc. However, I would have liked the T300 Chi to be a 16:10 hybrid instead of 16:9. The latter is just too awkward to use as a tablet in my opinion. You have had a couple of hybrids which unfortunately have been 16:9, which I do not like. Is there any specfic reason behind this choice?
2.1 I generally like the idea of docking my tablet, but I cannot understand why you had to make the latest iterations wireless. Wouldn't it have been better if both keyboard and the battery inside would connected through the magnetic connection? I think so anyway.
2.2 I currently own a Sony Vaio Fit Multiflip 13A, and the design and hybrid functionalities are just fantastic. It is really one of a kind... except for Vaio (Sony sold its PC division, which is now just called Vaio) who is basically now re-releasing the same product again, but have fixed all of the issues I have with the current. Do you have any plans on making more "bold" hybrid designs in the future? Say for W10? You had some cool concepts previously, but they didn't really pan out.

3. Lastly, I am waiting for Asus to release really cool phones. Some cool and innovative way of using WP10 for example would be outstanding. I do not know whether there are any big limitations in WP10 preventing this, but I would very much like it. A transforming Windows 10 unit would be fantastic; an all-in-one phone, tablet, hybrid, PC, dockable desktop replacement etc. Probably unrealistic to want this, but I just wanted you to know that I long for it.

Can't wait to see what awesome things Asus will be presenting next! Thanks, and keep up the great work!
 
Just a general state of DIY PC building question.

What has been the overall industry trend when it comes to DIY PC building, is the market expanding, staying in place or decreasing. What country has the strongest DIY culture?

Also a side question about a personal pet peeve, we are in 2015 now, you have answered a number of questions about 4K gaming, why is it that motherboards still come with VGA, DVI,PS/2 ports, Toslink, does anyone actually demand them, why can't they be replaced with more useful features like more USB 2.0, 3.0, 3.1 ports, maybe built in WiFi, maybe removing them can create a space for extra M.2 port. I understand that not everyone games and loves technology as much as we all do but i really don't know anyone who still uses a VGA monitor or has a PS/2 keyboard.
 


Due to the platform maturity we are no focusing on development of a mini ITX board for the FX CPU or 990 chipset. We previously developed a solution with the M4A88T-I DELUXE but overall adoption was low. As such our focus is on Intel small form factor solutions as well as continuing to evaluate options for the APU chipsets including mATX and mini ITX solutions.

I would also note the time to invest in a potentially low volume sku can be considerable especially if it is performance oriented in design which would be what is wanted with support for an FX CPU and chipset. This would require entirely custom PCB and VRM development along with extensive time in the trace and topology layout. On average a product like this is 4 to 6 months sometimes longer.
 


We cannot comment on products under possible design or development or NDA based chipsets. Stay tuned for more information and if you have any feedback make sure to send it our way! Thanks for your support of ASUS.
 


Forgive me for posting this video here because I know it is bad but we are supposed to say ASUS the same across regions but that doesn't always happen. We created a video in hopes that everyone can say it correctly, apparently not everyone did :) - Again forgive me for posting this...

[video="https://www.youtube.com/watch?v=1d0IyLyXCag"][/video]
 



Hi Larry,

The enthusiast market is definitely growing - those that want the best performance go with PC builds. Consumers that only want to check emails or casually browse the web can do so on other devices - a decade ago a PC was a must to do such things, it is not any more. Our outlook has always been to stay ahead of the curve - hence the successful expansion into other product lines (mobile, tablet etc.). At the same time, we are very committed to the DIY PC market and continue to grow key segments year on year. I don't see the PC going away as long as chipsets that allow people to DIY-build exist.

North America has more PC DIY enthusiasts than any other region. Though we are starting to see more interest in the developing regions (China and India).

Regarding your question on IO: Consumers seem to find it difficult to move away from legacy connections and/or we do have to consider trends and requirements in other regions. It's not possible to disregard a certain standard even if we'd like to see things move on. I think it's okay for me to say that we're on the forefront of bringing new standards onto motherboards to help push adoption - USB 3.1, Thunderbolt, SATA-Express and many more over the years. It just has to be done in a way where we're providing support for technologies that "enough" people still use.

-Raja
 


1. The market is still maturing and coming to define what it prefers in regards to usability and functionality. Our focus is temper innovation and new approaches with response and feedback from the community and our users. We have long been advocates though of an active stylus / digitizer so I would say it is reasonable to say in future products it is a possibility.
1.1 The T100 chi does not have an active digitizer?

2. Thank you for your feedback. Part of a 16:9 is the traditional alignment with content and panel production. At the same time though we are conscious of usability and comfort and always consider this when approaching design and development of our products. Similar to answer one this also can vary by region and by user depending on their height and hand size as well as overall tablet habits when it comes to content consumption or productivity.
2.1 It comes to down to flexibility in design and the internal topology and space. For some situations like that it can be easier to enabling wireless connectivity than incorporate a physical connection which needs to be router, laid out and has to have the space needed.
2.2 We are definitely going to continue in line of producing innovative products. It is a balancing act of truly innovative and different which can be expensive and time consuming and has lower probability of higher volume of sell through. So we have to temper which products are focused on for design, development and production. Rest assured though we will continue to put a focus on innovative unique designs with great features, functionality and flexibility.
3. Thanks for the feedback. Stay tuned.
 


It depends on the validation criteria and what the chipset supports natively without requiring over-voltage. The Sabertooth boards are aimed at users who don't base overclocking as their number one priority. That does not mean to say the boards don't overclock well - they do. However, validation is an important aspect of this series so we tend to keep focus on the elements that lead to a stress free build for the end-user. Memory speeds outside supported specification can require user tuning. Think of it the same way when you see Intel's spec sheets. The processors can be pushed outside that spec, but the spec is there to provide some form of guarantee of what should be "unconditionally stable".

-Raja
 
This question was probably asked a long time ago so forgive me for asking it again but I got to know the answer. Was there a special meaning behind the transition from the old blue/black color scheme on Intel 7 series motherboards and older to the gold/black used on the Intel 8 and 9 series motherboards?
 


That transition was for emerging markets where most things gold are revered. For X99 we changed things up once again on the channel series of boards and went white and black - that color scheme has proven very popular here in North America (NA is the largest enthusiast market also). We're always open to trying out more things, so keep an eye out!

 
When should we start expecting USB-C on your cases, boards, laptops, phones, etc. etc.? Will they come with adapters?
 
FWIW, I like the White and Gold. Those are the colors of the Georgia Institute of Technology, a reliable source for competent engineers and computer scientists for decades. I never understood the use of Red and Black on computer components. Those colors are representative of Tech's farmboy neighbors at the University of Georgia, for whom DIY is much more likely to be a reference to Animal Husbandry than any "computer" more technically advanced than an abacus.

[/levity] Need. More. Caffeine...
 


Well if you are looking for more color options from fans, I am getting ready to build my daughter her first computer, she has already picked out a pink and white case so a matching pink and white motherboard would be awesome.
 
Well since no one is asking any questions i may as well ask one more. Microsoft is about to come out with Windows 10 and Intel is about to come out with Skylake chip. How will you take advantage of this new technology. Is there anything new that will go on sale that was designed specifically for these two new upcoming products in mind?

New OS and a new Chip obviously do not come out every year, people will be upgrading en masse, how will you attempt to capture our imagination and our wallets.

Also if i may ask your personal thought on W10, i have been using Technical Preview on my PC and i absolutely love it, MS did a great job.
 
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