News Asus, Gigabyte Lower Motherboard Projections, Bemoan Lost GPU Bundles: Report

bigdragon

Distinguished
Oct 19, 2011
1,145
620
20,160
However, according to DigiTimes' sources, the next-gen CPUs and motherboards won't stir PC DIYers or laptop buyers into action. Instead, they contend that other events, like the return of cryptomining, the end Russia-Ukraine war, or an easing of inflation, could help spur a turnaround.
This tells me that analysts and vendors have become reliant upon crypto to fuel unsustainable growth in product shipments and prices. A$U$ and friends were happy to pander to miners and force gamers into bundling. Now that the miners are gone, all of those companies are desperate for someone, anyone, to pick up the demand slack. Gamers need to keep waiting and let those prices fall. Don't let the GPU vendors bait you into Stockholm syndrome. ROG and that weird looking eagle with an arm mouth thing need to face consequences for their actions last year.
 
If they sold a large number of motherboards to end-users and resellers who didn't have need of them, then it's only logical to assume that a good portion of those boards ended up on the reseller market, and may now be competing with sales of additional boards.

Intel's upcoming CPUs should be compatible with those existing boards, at least after a BIOS update, and AMD's new lineup probably won't be coming until sometime in the last quarter, and might be limited to the higher-end initially, so sales of boards for those processors may be rather limited this year.
 
If they sold a large number of motherboards to end-users and resellers who didn't have need of them, then it's only logical to assume that a good portion of those boards ended up on the reseller market, and may now be competing with sales of additional boards.

Intel's upcoming CPUs should be compatible with those existing boards, at least after a BIOS update, and AMD's new lineup probably won't be coming until sometime in the last quarter, and might be limited to the higher-end initially, so sales of boards for those processors may be rather limited this year.

Unfortunately the motherboards often bundled with said graphics card were absolute crap on quality/stability. (Similar to the PSU's bundled with graphics cards)