Don't like the price nor performance of this card. It takes too much of a penalty because of disabled ROPs and makes the number of shaders just a number, as proven by 4890 and even 5770. The pricetag is a serious letdown, especially when AMD is trying to justify it not by performance but stuff like Eyefinity, DX11, OpenCL (which you don't even get unless you register as a developer and download SDK). Sounds too much like nVidia's marketing BS and for me is extremely upsetting since this is one of the major reasons i left the green camp a while ago. An appropriate price for it would be $190-210. However, that would generate an immediate demand for this cards and might require AMD to empoy the same tactics they used for their X2 and X3 Phenoms. But again, I don't see them doing it just because, unlike the CPUs, it's not increasing the chances of the same customer coming back to you since he is not tied to specific platform and limited upgrade choice.
Seriously, just as much as I want AMD to make some money, spend it on R&D and kick Intel's ass with some new CPUs, I want them to be fair to their loyal customers. And since they more or less have been up until now, I EXPECT it. IMHO, $400 for a kick ass GPU is fair, $240 (and likely more at retailers) for such a cripple - NOT