The Core i5-4670K and Core i7-4770K also fell a few dollars. They're now almost on par with the previous-generation Core i5-3570K and Core i7-3770K. Because of this, and due to a tighter focus on LGA 1150-based motherboards, we think it's time to start recommending Haswell-based CPUs in the $200-and-over space, rather than older Ivy Bridge-based models.