Figure out what you want out of it and how much you are realistically willing to spend.
- Overclocking
- Expansion slots
- Higher end audio
- RGB connectors
- Number of USB ports A and C
- Front panel USB C
- Thunderbolt (very premium add on)
- M.2 slots
- Form Factor (ATX, mATX, mini ITX)
- Brand preference
Otherwise all someone can list is a generically good motherboard. Which probably has a bunch of crap you don't care about or doesn't do what you want.
By the way. For the most part. Those $400 consumer boards are usually a bunch of unnecessary fluff. Usually really high quality is within the $200 to $300 range. Although there are plenty of good ones below that price.
At any rate. Choose all you want to go with...