I don't hate EA. They're a company, like any other company. They'll have some hits, and they'll have some misses. I'm not gonna call them a dying company or any thing like that because their sales suggest that even if you take out the "brand loyalists" and the like you still have a very large number who seem to enjoy their games. I will say that this game was exciting when I very first heard about it.
I first saw my cousin playing Generals and it became an instant hit for me. Heck, I have it on TWO different discs right now, and have it installed on desktop right now. EA has completely ruined the sequel to one of, if not the, best C&C games ever. Me and my brother actually liked the last Red Alert game. It wasn't a complete blockbuster, but it was really good. They completely and utterly **** all over the Tiberian finale. That was an utterly disgusting way for them to end the Tiberian series. That looks like the continuation of the real cliff drop that started with C&C 4.
I do not hate EA. I will not claim that I will never ever buy another EA game. But I will say that this game is a pass for me until I hear something REALLY different that convinces me this is a good game worth my time.