The graphic in the article looks nothing like the product announced on their website... The graphic hardly looks "beautiful" either... The cables on the website look great, but based on this article's wording and the graphic I assumed there was some tongue in cheek undertone.
Although the route of cable extensions make it possible for modders to get that bling factor without having to sleeve a whole bunch of cables to make things look neat and tidy on a budget but it just adds more wires into most, if not, all cases that already have a mess of cables. With modular PSU's this means that every cable has a longer run in their connections.
I tread along the perfectionist path so I prefer having the cables sleeved all the way from the PSU itself to the termination of their connections regardless of the unit being full/semi modular or full/retro wired.